“The customer's perception is your reality” - Kate Zabriskie

Attracting the right customers is crucial for entrepreneurs to have a successful and fulfilling business. To ensure you're working with the best customers for your business, it's important to identify your ideal customer, set fair prices for your services, establish a customer screening process, understand your customers' motivations, and deliver results.

First, define your ideal customer by identifying their characteristics, goals, and pain points. Look for customers who have a specific need, prioritize results over cost, and are open to trusting you with the work.

Next, charge fair prices for your services. Instead of competing on cost, position yourself as a valuable expert by charging fair prices for your services. This will help you attract customers who value your expertise.

During the negotiation phase, don't compromise on pricing. Stick to your prices and don't lower them, even during negotiations. You have invested time, money, and training to acquire your skills and should be compensated accordingly.

Establishing a customer screening process is an effective way to identify the right customers for your business. Use a questionnaire that helps you understand what type of customer they are and what they expect from you. This will help you identify customers who are a good fit for your business and are willing to work with your processes.

It's also important to understand your customer's motivations by asking them what drives them and giving them options such as speed, value, cost, and results. This will help you qualify and screen customers effectively.

Ultimately, customers want results, so find ways to demonstrate the value of your work and share that information with them regularly. Offer suggestions on how to improve the results even more (at an additional cost). Emphasizing the value you provide will attract customers who are willing to invest in your expertise and results.

Other resources to help you get started attracting customers:

Attracting Ideal Customers Checklist:

Here is a quick checklist to get you started with you website blow. Remember imperfect action beats inaction, get started and keep publishing.

• Define your ideal customer: Write down the characteristics, goals, and pain points of your ideal customer.

• Set fair prices for your services: Position yourself as a valuable expert by charging fair prices for your services.

• Establish a customer screening process: Use a questionnaire to help you understand what type of customer they are and what they expect from you.

• Understand your customers' motivations: Ask them what drives them and give them options such as speed, value, cost, and results.

• Deliver results: Find ways to demonstrate the value of your work and share that information with them regularly.

• Create a customer retention plan: Identify ways to keep your customers coming back.

• Evaluate and adjust: Regularly evaluate your customer acquisition and retention strategies and adjust as needed.

• Provide exceptional customer service: Be responsive, respectful and helpful with your customers.

• Build a strong brand: Develop a consistent message and image that will attract the right customers.

• And so much more.... read the next paragraph closely❗

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