“Content is king, but distribution is queen, and she wears the pants.” - Jonathan Perelman

Marketing your business with online content is a powerful way to drive website traffic and grow your business. However, it's important to know which resources to leverage in order to achieve success. Earning money, not just having a lot of followers, should be your ultimate goal. So, how can you effectively use online content to grow your business?

Content is Still King

Content plays a crucial role in every aspect of your business. Whether you create information products or sell other types of goods or services, you need a variety of content to educate, engage, and encourage your audience to buy from you.

Different Forms of Content

There are various forms of content that you can use, such as blog posts, guest posts, articles, online newsletters, and social media updates. These can be in the form of text, audio, or visual content. Utilizing a combination of different forms of content will help you reach a wider audience.

Have a Plan of Action

To ensure that you are leveraging the right resources, it's essential to have a plan of action for your content. This includes having a clear point of view, voice, and goals for the content.

Create a Publication Calendar

Once you know what content you want to create, it's important to plan it out in a calendar. For example, if you are launching a new product in three months, you can start building anticipation for it now.

The Email List is the Most Important

The old adage "the money is in the list" still holds true today. Social media marketing is not a replacement for email marketing, but rather another way to lead people to your email lists. Leverage your social media to build your email list.

Develop Incentives to Collect More Email Addresses

The goal of your blog posts, social media updates, and webinars should be to collect information from your target audience so that you can market to them through your email lists. Offer incentives such as free giveaways or low-cost products and services for signing up for your email list.

All Content Should Work Together

When planning your content, start with the product, service, or event you want to promote and work backwards to decide the different types of content that will be used to attract email subscribers and promote your wares. Identify what type of content they need to become educated and informed about your products and services so they will make a purchase.

Consider Drawing a Workflow

Visualizing how all your content works together to attract buyers and encourage purchases can help you identify gaps in your content needs. Your content workflow could look something like this: Email Subscription Bait > 7-Day ECourse > Webinar > Short Report > Long Report > EBook > Coaching > etc. Seeing it written out will help you decide what you need.

Final thoughts...

By having a clear plan of action and understanding the goals of your content, you can use it more effectively to grow your business beyond what you thought possible.

Other resources to help you get started with creating your own content

Start creating your own content :

Here is a quick checklist to get you started with creating your own content blow. Remember imperfect action beats inaction, get started and keep publishing.

• Define your target audience: Understand who you want to reach with your content and tailor it to their needs and interests.

• Create a plan of action: Have a clear point of view, voice, and goals for your content.

• Utilize different forms of content: Use a combination of text, audio, and visual content to reach a wider audience.

• Create a publication calendar: Plan out your content in advance to ensure consistency and build anticipation for upcoming events or products.

• Build an email list: The email list is an essential tool for promoting your content and driving sales.

  Leverage social media: Use social media to lead people to your email list and promote your content.

• Develop incentives for email sign-ups: Offer free giveaways or low-cost products as incentives for signing up for your email list.

• Ensure all content works together: Plan your content to attract email subscribers and promote your products and services.

• Consider drawing a workflow: Visualize how all your content works together to attract buyers and encourage purchases.

• Monitor and improve your performance: Use data to track your performance and adjust your strategy accordingly.

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